Website Redesign for WritingCommons.org

The Challenge

WritingCommons.org, a comprehensive encyclopedia for writers, was facing several issues with its outdated design, distributed codebase, and a content management system that was difficult to navigate. The website contained around 1,200 articles, making it a significant challenge to maintain and update the content efficiently. The previous design was stuck in the 1990s, and the website’s performance was suboptimal, hindering both user experience and content management.

The Solution

Upstack Media was brought in to completely overhaul WritingCommons.org. The primary goal was to create a modern, visually appealing website that was easy to manage and update, while ensuring it was fast, responsive, and optimized for ads.

Modern Design: The outdated design was completely revamped to reflect a fresh, visually engaging, and user-friendly experience. The new design emphasized usability, making it easier for users to navigate the vast amount of content on the site.
Streamlined Content Management: We implemented a robust content management system that enabled Joe Moxley and his team to manage and update the 1,200+ articles effortlessly. The new system simplified the process, saving time and reducing the chances of errors.
Responsive and Fast Performance: Ensuring the website performed well across all devices was a top priority. The site was optimized for mobile and desktop views, ensuring an intuitive experience for all visitors. We also optimized the site’s speed, ensuring faster load times, which is critical for both user experience and SEO.
Ad Optimization: Ads were seamlessly integrated into the new design, ensuring they functioned well without interrupting the user experience. This allowed the site to continue monetizing effectively while maintaining a clean, professional appearance.

The Outcome

Modern, Intuitive Design: The new design is sleek, visually appealing, and intuitive for users to explore. It replaced the outdated, clunky interface with a user-friendly layout that enhances the learning experience.
Effortless Content Management: Managing thousands of posts became much easier for the WritingCommons.org team. The new content management system simplified the process of updating and organizing articles.
Improved Performance: The site is now faster, more responsive, and optimized for all devices, ensuring users can access the site from anywhere without issues.
Seamless Ad Integration: Ads are running efficiently, contributing to the site’s revenue without disrupting the user experience.

Testimonial

“Abhishek has exceeded all expectations. After wandering in the wilderness of less talented individuals, I had the good fortune of finding him. Abhishek has turned my 1990s style website — an encyclopedia for writers — into a modern, highly visual, and more intuitive site. Given the site is large — about 1200 articles — this was no easy task. But Abhishek never wavered in effort or professionalism.”

— Joe Moxley, USF Professor and Founder of WritingCommons.org

GET IN TOUCH

Let’s Transform your business online

First Name

Last Name

Phone Number

Select the Service You Are Looking For

Message