Sustainability Education Academy (Sustemy)
eLearning Website Development
Overview
Sustainability Education Academy is an online learning platform that educates new and established professionals on sustainability and energy efficiency. It operates globally and is focused primarily on helping electrical and mechanical engineers, energy auditors, and people-managing facilities. Sustemy’s goal is to reduce the global carbon footprint through proven-effective solutions and practices that learners can implement in energy-hungry factories, buildings, and commercial establishments.
Challenges
Like many online learning platforms (eCourse providers), the biggest challenge is to provide a working, easy-to-navigate membership system that holds confidential information while maintaining dynamic access to a diverse range of products (courses, certifications, and exclusive content). Sustemy also faced other challenges, such as:
- Packaging courses into a certification program that students can access and get credited if they manage to finish a course included in that program
- Setting up different prices based on location and making sure that the currency is automatically converted in real time
- Payment gateways that are exclusive to specific regions to encourage faster transactions and not be limited to card payments or PayPal
- Faster website load time despite having gigabytes of videos on the website
- Email automation and set up for staff to instantly provide students with updates after taking significant actions on the website (payments, inquiries, etc.)
- A better website design that resonates more with the target audience to increase the conversion rate
- Optimized pages and link structure for better SEO results
Solutions
Upstack Media took the time to understand the intricacies of Sustemy’s industry. From analyzing its competitors and target audience to learning the courses themselves to get a solid grasp of the business. Doing so allowed us to provide the following deliverables:
- Set up a WordPress website with dynamic pages with clean code, proper hierarchy structure, and search-optimized media and copy
- Set up WooCommerce and LearnDash to house courses, and set up each course completely with both front and behind paywall content
- Establish a robust and reliable payment gateway integration that allows dynamic pricing, coupon usage, and custom-location pricing that accepts all types of currencies
- Mailchimp and SendInBlue integration for email automation, marketing, updates, and transactional emails
- Developed custom addon plugins for specific features, such as activity tracking inside and outside payment walls
- Technical and on-page SEO: copy optimization, visual content optimization, and clean internal link building
- Ongoing support for weekly and monthly maintenance to ensure the website is always operational with 99.99% uptime
Results
With our efforts to establish a dependable, highly functional website for Sustemy, Sustemy is now able to enjoy the following:
- Thousands of dollars in savings (est $2,250 per month) by cutting person-hours from manually sending emails, data entry on courses, and expenses from expensive plugins
- A high-speed website with zero bugs, broken links, and load-time problems
- Well-organized course structure, blog posts, and pillar pages that help the website rank better on Google
- Easy to subscribe and sign-up features that automatically enter data on Sustemy’s databases with automatic email updates to users
- Effortless back-end setup where non-technical staff can easily add, edit, and remove content, reducing technical support costs
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