Bokeh Academy
eLearning Website Development
Overview
Bokeh Academy is a niche eLearning platform that caters to intermediate photographers who want more practical knowledge entailing implementable skills and techniques in client acquisition and workflow. The skill Bokeh Academy teaches goes beyond just handling a camera; it’s about handling a client and giving them an experience that results in positive reviews and word-of-mouth recommendations.
Challenges
A new trend nowadays in selling online courses is through subscription. Bokeh Academy wants that model on top of the traditional buy-per-course setup. Bokeh Academy wants to give versatility to students to have both options, which means allowing them to pay a monthly or yearly fee and gain access to all courses or buy lifetime access to a course they like – or both. This entails:
- Course dashboard for both instructors (for uploading courses and optimizing them) and students
- Instructor content setup that allows for price and paywall content customization
- Payment gateways that are popular in the US
- Fast website with responsive features, as most students will be taking the course on a mobile device
- Active campaign setup that is easy to modify for instructors to allow them to use marketing features
- Integration of email automation for easy notifications for both students and instructors
Solutions
Upstack Media did several consultation and onboarding sessions with Bokeh Academy to grasp its objectives. We researched and gave time to know what photographers need in an eLearning website for better convenience and overall site-usage experience. Here are the solutions we provided to take Bokeh Academy’s business online:
- Built an eLearning website with versatile features that help instructors effortlessly upload courses and sell them either as part of the all-access subscription or as an exclusive pay-to-get-access product using WooCommerce and LearnDash
- Integrated payment gateways that are widely used in the US and UK
- Set up monthly and yearly subscriptions to all courses for students
- Ensured that the website was fully optimized for high-speed performance, easy navigation, and 99.99% uptime
- Postmark integration for email automation, marketing, updates, and transactional emails
Results
Bokeh Academy’s new website allowed for subscriptions and the selling of courses possible. The website is easy to use, reliable with zero downtimes, and effortless to market with its compelling design and content. Moreover, Bokeh Academy’s website provides:
- Integrated with popular payment gateways, allowing for convenience for people living in the US, UK, and other European countries
- Email automation to save money on manual data entry and updating students and instructors
- Thousands of dollars in savings as the platform is effortless to use, allowing instructors to publish their course without or with very minimal technical support
Let’s Transform your business online
