Elevating a Photographer's Online Presence with a Modern, Editable, and Mobile-Friendly Website
Andre Brown Portfolio Website Redesign
Overview
Andre Brown, a renowned photographer based in Atlanta, USA, faced significant challenges with his custom-made portfolio website. The existing site made it difficult to update content, list services, and feature his best work effectively. Additionally, the site lacked mobile responsiveness, affecting user experience on various devices. Andre approached us to revamp his online presence with a modern, user-friendly, and SEO-optimized website.
Challenges
The primary challenges in this website redesign project included:
- Content Management: The custom-made website solution did not allow easy content updates, making it difficult for the client to manage his portfolio and services.
- Service Listings: The client struggled to create individual service pages and list his services effectively.
- Showcasing Work: There were no options to feature his best photographs in a hero slider format.
- Mobile Responsiveness: The website was not mobile-friendly, leading to a poor user experience on smartphones and tablets.
Solutions
1. Figma Design
Our design team created a modern, visually appealing layout using Figma. The design focused on:
- Visual Appeal: A clean, professional design that highlights Andre’s photography.
- User Experience: Intuitive navigation and a layout that makes it easy for visitors to explore services and portfolio items.
- Hero Slider: Incorporating a hero slider to feature Andre’s best photographs prominently.
2. Figma to WordPress Conversion using Divi Builder
The next phase involved converting the Figma design into a fully functional WordPress site using Divi Builder. This included:
- Pixel-Perfect Conversion: Ensuring the design was accurately translated into the WordPress site.
- Responsive Design: Making the site fully responsive to provide a seamless experience across all devices.
3. Go High Level Form Integration
We integrated Go High Level forms to enhance lead generation and streamline communication between Andre and his clients.
4. SEO Retention
To retain the existing SEO rankings, we meticulously used the same SEO keywords, meta descriptions, and URL structure in the new website. This careful approach ensured the transition did not negatively impact search engine visibility.
Results
The redesigned Andre Brown website launched successfully with the following improvements:
- Enhanced Usability: The new WordPress site allows easy content updates, enabling Andre to manage his portfolio and services effortlessly.
- Improved Service Listings: Individual service pages and clear service listings enhanced user experience and service visibility.
- Showcasing Photography: The hero slider effectively showcases Andre’s best work, creating a strong visual impact.
- Mobile Responsiveness: The responsive design ensures an optimal user experience on all devices.
- Maintained SEO: By retaining the existing SEO structure, the website maintained its search engine rankings and visibility.
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